Philosophy

Corporate Philosophy

To spread happiness across the globe by providing unforgettable experiences

@This philosophy represents our companyfs mission and the beliefs for which we stand.

@Each of our customers has his or her own definition of happiness.
Square Enix provides high-quality content, services, and products to help those customers create their own wonderful, unforgettable experiences, thereby allowing them to discover a happiness all their own.

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Management Guidelines

In working to make our Corporate Philosophy a reality, we will manage our Group with the following policies as our key guidelines.

1. We will strive to be a company that delivers unparalleled entertainment.

Through our games, amusement offerings, publications, merchandising, and other contents and services, we will be steadfast in our efforts to deliver unparalleled entertainment to our customers.

2. We will value innovation and creativity.

By giving rise to new expressions and ideas and creating experiences like none ever encountered before, we will deliver contents and services that surpass the expectations of our customers. We believe that it is in our unrelenting efforts to this end that our existential value and the value of our brand lie.

3. We will respond with sensitivity and flexibility to environmental changes.

We are surrounded by an environment that is ever changing. We will stay attuned to those changes and be flexible in adapting the nature and format of our contents and services as well as our business models accordingly. In addition, we will stay at the forefront of change so that we can provide our customers with excitement and fun.

4. We will create a corporate culture that is both collaborative and competitive.

Our contents and services are born of teamwork and could never be created without the concerted efforts of a team that is fully united. At the same time, it is important that we engage in collegial competition in order to inspire one another to greater heights. We will foster a corporate culture that promotes such competitive collaboration.

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Code of Conduct

Square Enix group (the gGrouph) has been promoting gCorporate Philosophy,h gManagement Guidelines,h and gCode of Conducth since their implementation as of January 25, 2008.

In conjunction with the June 2015 introduction of the Corporate Governance Code, the Group released a fully revised version of its Code of Conducth placing greater emphasis on relations with its stakeholders on November 6 of the same year.

On April 1, 2017, the Group partially revised its gCode of Conducth again in response to recent social conditions and needs.

The gCode of Conducth elaborates on matters to be complied with by employees and executive officers of the Group through their duties in relation with customers for the Groupfs products and services, shareholders, business partners, and the society, bearing in mind the spirit of gCorporate Philosophyh and gManagement Guidelines.h

By publicizing this gCode of Conduct,h the Group wishes to pursue business operations and management putting importance on relations with the Groupfs stakeholders.

1. General Principles

(1) Ethics
The Group shall offer employees and executive officers with educational and training opportunities so that they conduct fair and equitable businesses with a high level of professional ethics.

(2) Compliance
The Groupfs conduct of business shall be fair and lawful strictly in compliance with laws and regulations in the countries, regions and provinces where the Group is doing business, rules of the stock exchange, internal regulations, common law, and custom of trade.

(3) Diversity
The Group shall respect and foster diversities of nationality, race, religion, thought and creed, age, gender, sexual orientation, physical condition and so forth through organizational operation and human resource management. The Group shall never discriminate against people based on such traits nor use such traits as the basis of personnel evaluations.

2. Customer Relations

(1) The Best Entertainment
The Group shall make every effort to meet or even exceed customerfs expectations through creation and offering of the best entertainment content.

(2) Personal Data Protection
The Group shall collect customersf personal data to the minimum extent necessary for provision of respective product or service, store and manage the collected personal data, and use it only for the purposes to which each customer gives prior consent.

(3) Improvement of Customer Satisfaction
The Group shall make sustained efforts to maximize customer satisfaction through content, quality and price of products and services offered to customers. The Group shall also make fair disclosures and representation concerning its products and services so that customers may make a satisfactorily informed choice.

3. Shareholder/Investor Relations

(1) Enhancement of Corporate Governance
The Group shall maintain an optimal and clear allocation of decision-making power among the general shareholdersf meeting, board of directors and management pursuant to laws and regulations, the Articles of Incorporation and internal rules in order to continue corporate management with a focus on shareholder satisfaction as well as effectiveness.

(2) Appropriate Accounting and Fair Disclosure
The Group shall prepare financial statements in accordance with generally-accepted accounting principles in Japan. Square Enix Holdings Co., Ltd. (the gCompanyh) shall disclose significant managerial information including financial data timely and appropriately in accordance with regulations prescribed by the Tokyo Stock Exchange. Based on such disclosed information, the Company shall promote active dialogue with shareholders and investors.

(3) Shareholder Return
The Company shall attach weight to return to shareholders in order to reward their continuous support to the Company. The Company shall implement appropriate shareholder return such as dividend of surplus that is suitable for the Companyfs managerial situation and stock market conditions.

4. Business Partner Relations

(1) Fair Trade
The Group shall apply fair trade conditions to procurement or purchase from third-party vendors based on objective criteria such as price, quality, delivery time, etc. The Group shall pay due attention to vendorsf management conditions and track record.

(2) No Bribery
Employees and executive officers of the Group shall never give nor receive any money and goods, offer nor accept excessive entertainment in relation to transaction under any circumstances. In addition, the Group shall never offer bribes to public officials in any countries and regions.

(3) Prevention of Forced Labor, Child Labor and Slavery
The Group shall prevent forced labor, child labor or slavery in every part of its businesses and supply chains. The Group shall immediately terminate its transactions with any supplier that is found to engage in such unacceptable practices.

5. Employee Relations

(1) Good Working Environment
The Group shall endeavor to maintain a wholesome and comfortable working environment, and also implement measures to maintain the safety and health of its employees. The Group shall never tolerate any harassing behaviors including so-called power harassment in the workplace. Furthermore, the Group shall appropriately manage employeesf working hours giving consideration to employeesf work-life balance.

(2) Fair Assessment and Treatment
The Group has established a personnel system to promote the growth and satisfaction of its employees. Under the personnel system, employees are evaluated and treated in accordance with clear rules, objective appraisal standards and fair process.

(3) Whistle-blowing System
The Group has introduced the whistle-blowing system. The system provides independent and neutral contact channels for employees who are aware of any conduct against laws or internal rules (including this Code) or any other misconduct, or are subject to such wrongdoing. The system has established a rule that the whistle-blowing employee shall not be treated disadvantageously.

6. Society Relations

(1) Respect for Intellectual Properties
The Group considers intellectual properties as a source of value of a content provider. In this light, the Group shall pay respect to third partiesf intellectual properties. The Group shall provide appropriate protection for its own intellectual properties in accordance with laws and contracts. The Group shall also offer reasonable incentive to employees for their creations and inventions in order to enrich own intellectual properties.

(2) No Insider Trading
Employees and executive officers of the Group shall never engage in trading of listed stocks that may fall under the category of insider trading under laws and regulations in any countries and regions. To this end, the Group shall strictly store and manage its own undisclosed significant information as well as third partiesf such information to which the Group has access through business operations.

(3) No Deal with Antisocial Forces
The Group shall never have relations with antisocial forces or any party under their influence nor enter into transaction with them. The Group shall never respond to their unwarranted demand.

(4) Contribution to Society through Sustained Growth
The Group shall strive to achieve sustainable growth of the enterprise while delivering appropriate profits. The Group wishes to make an active contribution to the stability and prosperity of the world through the provision of products and services, shareholder returns, employment, tax payments, and so forth. Furthermore, the Group shall strive to save energy and resources in operating its businesses in order to minimize any negative effects on the global environment.

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